Notes from
the floor.
What we are learning operating Indian commerce, written for the people who have to make the call. No thought-leadership filler.
Get the daily brief
India and US commerce, decoded for operators. One email each morning.
One email a day. No spam, ever.
Check your inbox
Tap the link we sent to to lock it in. It is valid for 15 minutes.
You are in
Confirmed. The first brief lands tomorrow morning.
Taking you back in a moment.
Blinkit Seller Commission: Fees, Chart and Calculator
The complete Blinkit seller commission breakdown with a live calculator: category rates, storage fees, GST and net payout per unit.
CalculatorsAmazon Profit Calculator: India Seller Fees and Margin
A free Amazon India profit calculator using real banded referral, closing and weight handling fees plus 18 percent GST. Every fee field editable.
MarketplacesAmazon Brand Registry Cost: What India Sellers Actually Pay
Amazon Brand Registry is free. The real cost is the trademark: Rs 4,500 to Rs 9,000 per class in India, as of July 2026. Full cost build-up inside.
Amazon Negative Keywords: Stop Paying for Wrong Clicks
Build an Amazon negative keywords list from the search term report, avoid over-negation, and measure the ACoS impact. A practical Operator guide.
Quick CommerceQuick Commerce vs Ecommerce: The Honest Split
Quick commerce vs ecommerce compared structurally: delivery promise, assortment, AOV, discovery, margins, inventory models and how to split budgets.
OperationsProduct Sourcing From China: The Honest Math for India
Product sourcing from China vs India for ecommerce sellers: landed cost math, MOQ negotiation, quality control, agents vs Alibaba, and BIS compliance.
Growth PerformanceMyntra Ads: What Fashion Auctions Actually Reward
Myntra ads explained: ad formats, how fashion auctions differ, creative weight, EORS and BFF inflation, and measuring against contribution, not ROAS.
OperationsMarketplace account hygiene: the monthly ritual
A monthly marketplace account hygiene checklist for Amazon, Flipkart and quick commerce: documents, account health, listings, pricing, ads and access.
GrowthIncrease Amazon Sales: Fix the Right Lever First
How to increase Amazon sales in India: the lever priority order, diagnosing your real constraint with sessions and CVR data, and a 30-60-90 day plan.
Marketplace StrategyFestive Sale Calendar 2026: Plan Backwards From Diwali
The complete festive sale calendar for 2026: Rakhi to Diwali to year-end, marketplace event patterns, and a work-backwards ops timeline for sellers.
StrategyEcommerce Team Structure: Who to Hire at Every Stage
Ecommerce team structure by stage: the first hire, the pod at 1 to 5 crore, specialists, agency vs in-house, JD sketches and mistakes to avoid.
D2CDropshipping in India: The Numbers Nobody Shows You
Dropshipping in India: COD and RTO economics, delivery timelines, policy limits, where it can work, and the graduation path to real inventory.
D2CD2C Website Conversion: A Checklist That Moves CVR
D2C website conversion checklist for India: real 4G speed, PLP and PDP quality, COD and UPI trust, checkout friction, and testing discipline.
MarketplacesAmazon Vine program: reviews before your first ad
What the Amazon Vine program is, who qualifies in India, what enrolment involves, and how to use it for review velocity before you spend on ads.
Growth PerformanceAmazon Deals and Coupons: Discount Without Bleeding
Amazon deals and coupons strategy: what Lightning Deals, Best Deals, and coupons do to visibility and margin, plus measuring true incrementality.
Data AnalyticsAmazon business reports: the weekly numbers habit
A working guide to Amazon business reports: sales and traffic by ASIN, unit session percentage as CVR, inventory, returns, ads and payments, weekly.
Operations LogisticsWhat Is a WMS? Warehouse Software, Explained
What is a warehouse management system? What a WMS does, WMS vs ERP vs OMS, and when a growing Indian brand should move off spreadsheets.
GrowthWhat Is Social Commerce? Selling Where India Scrolls
What is social commerce? Selling inside Instagram, WhatsApp and YouTube, India's WhatsApp first version, and what a brand should set up first.
Operations LogisticsWhat Is Reverse Logistics? The Return Trip
What is reverse logistics? The return journey explained: customer returns, RTO, quality checks, restocking versus liquidation, and cutting the load.
Growth PerformanceWhat Is Retail Media? Ads Where the Buying Happens
What is retail media? Ads sold by Amazon, Flipkart, Blinkit and Instamart using shopper data, and why ad budgets are shifting to marketplaces.
Quick CommerceWhat Is Quick Commerce? The 10 Minute Shelf
What is quick commerce? The 10 to 30 minute delivery model explained: dark stores, India platforms, and what brands must build to win on it.
D2CWhat Is a PDP? The Page That Does the Selling
What is a PDP? A plain guide to the product detail page, its anatomy, PDP vs PLP vs CLP, and why it decides CVR for Indian online stores.
StrategyWhat Is Omnichannel Retail? One Brand, Every Shelf
What is omnichannel retail? One brand across marketplaces, your site, quick commerce and offline retail, and how Indian brands sequence it.
Data AnalyticsWhat Is Inventory Turnover? The Speed of Stock
What is inventory turnover? The formula, what high and low turnover mean, days of cover, and how to turn stock faster without stockouts.
Quick CommerceWhat Is a Dark Store? Retail With No Walk-Ins
What is a dark store? A small delivery-only warehouse explained: layout, picking speed, and why per store availability decides your sales.
D2CWhat Is D2C? Direct to Consumer, Explained
What is D2C? A plain guide to the direct to consumer model, D2C vs marketplace selling, and the honest economics of CAC and retention in India.
GrowthWhat Is AEO? Getting Cited by AI Answer Engines
What is AEO? Answer engine optimization explained: getting cited by ChatGPT, Gemini, Perplexity and AI Overviews, and how it differs from classic SEO.
Operations LogisticsWhat Is a 3PL? Logistics You Rent, Not Build
What is a 3PL? Third party logistics explained: warehousing, pick pack ship, courier management, costs, and when an Indian brand should switch.
Data AnalyticsTACoS Full Form: The Metric Amazon Sellers Miss
TACoS full form is Total Advertising Cost of Sales: ad spend over total revenue, organic included. Why it beats ACoS for judging brand health.
OperationsSLA Full Form: Service Level Agreement, Explained
SLA full form is Service Level Agreement: a committed performance standard with penalties. How dispatch and marketplace SLAs work for Indian sellers.
Data AnalyticsSKU Full Form: Stock Keeping Unit, Explained
SKU full form is Stock Keeping Unit. What a SKU is, how SKU codes work, and why SKU discipline protects working capital in e-commerce.
OperationsRTO Full Form: Return to Origin, Explained
RTO full form is Return to Origin: a failed delivery that ships back to the seller. What RTO costs Indian sellers and how operators reduce it.
Data AnalyticsROI Full Form: Return on Investment vs ROAS
ROI full form is Return on Investment. How it differs from ROAS, the formula, and why Flipkart's ads console uses the label loosely.
India's Commerce Engine