Notes from
the floor.
What we are learning operating Indian commerce, written for the people who have to make the call. No thought-leadership filler.
Quick Commerce Ads on Blinkit: Buying Visibility When Shelf Space Is Code
On Blinkit your only shelf is ad placement, so visibility spend behaves like trade marketing, not search ads. With QC ad revenue nearing Rs 4,900 crore.
Brand CreativeBeauty Content That Converts on Nykaa and Beyond
Beauty buyers convert on proof, not aspiration. Swatches, ingredient logic, and how-to demos beat the glossy hero shot on Nykaa and quick commerce.
Account ManagementWriting an Amazon Suspension Appeal That Actually Gets Reinstated
A reinstatement turns on a credible root cause and a corrective plan, not an apology. Here is how to structure a Plan of Action that Amazon India accepts.
Growth PerformanceSponsored Products vs Sponsored Brands: Stop Splitting Budget Equally
Most Indian brands split ad budget evenly across Sponsored Products and Sponsored Brands. That is a launch mistake. Here is the order that actually works.
Brand LaunchWhy Most Brands Fail Their First 90 Days on Amazon India (And How to Not)
The first 90 days on Amazon India set your account trajectory. Treat launch as an operations problem, not a listing upload, and avoid the usual failures.
Account ManagementAmazon India Account Health: The Five Metrics That Actually Get You Suspended
Reviews rarely get you suspended on Amazon India. Order defect rate, late dispatch and policy hits do. Here is what to watch as enforcement tightens.
Growth PerformanceAmazon Great Indian Festival: A Sane Prep Plan for Lean Teams
Lean teams do not win the Great Indian Festival by working the whole catalogue. They win by backing a few hero SKUs hard and protecting them.
Growth PerformanceWhen Amazon DSP Is Actually Worth It for an Indian Brand
Amazon DSP earns its complexity only above a real revenue and retargeting-pool threshold. Most Indian brands are not there yet, and that is fine.
Brand CreativeA Brand Store on Amazon That Sells Instead of Just Looking Pretty
Most Amazon brand stores are digital brochures nobody visits. Build a merchandised funnel with a real traffic plan and it starts paying for itself.
Brand CreativeA+ Content on Amazon India: When It Pays and When It Is Vanity
A+ content lifts conversion on considered purchases, but for cheap impulse SKUs the production cost rarely earns itself back. Here is how we decide.
Marketplace StrategyAJIO vs Myntra: The Quiet Differences That Change Your Margin
AJIO and Myntra reach different shoppers, and with AJIO Rush and Myntra M-Now adding fast fashion, treating them the same quietly costs you margin.
Data AnalyticsACoS vs TACoS: The Metric Your Agency Is Probably Hiding From You
ACoS flatters the ad team while TACoS reveals whether ads build organic rank or just rent sales. As quick-commerce ad spend explodes, demand the second number.
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