Notes from
the floor.
What we are learning operating Indian commerce, written for the people who have to make the call. No thought-leadership filler.
What Marketplace Category Managers Actually Want From Your Brand
An ex-platform view of what category managers are measured on, and how brands earn marketplace support instead of being ignored.
9 Jul 2026 · 6 min read
Scaling From 1 Crore to 10 Crore GMV: The Distribution Decisions That Matter
Why brands plateau after 1 crore GMV, when to go deeper vs add channels, and how to sequence team and capital on the way to 10 crore.
StrategyHow to Evaluate an eCommerce Agency Pitch, From Someone Who Gives Them
An agency head explains which pitch slides mean nothing, the questions that expose weak agencies, and what a real proposal contains.
StrategyHow Enterprise Brands Should Buy eCommerce Capability: Build, Hire or Partner
Build, hire or partner: how enterprises should buy eCommerce capability across tech, operations and growth, plus the governance that makes it work.
Marketplace StrategyThe Channel Conflict Playbook: Pricing Across D2C, Marketplaces, Quick Commerce and Offline
Why uncontrolled pricing across D2C, marketplaces, quick commerce and offline kills brands, and the guardrails that keep every channel viable.
D2CArtociti Raised 1 Crore on Shark Tank. The Search Groundwork Was Laid Long Before the Cameras
Artociti raised Rs 1 Cr from Namita Thapar and Vineeta Singh on Shark Tank India. The SEO lesson: attention only converts if you are searchable first.
BrandTrademark First, Then Brand Registry: Protecting Your Brand on Indian Marketplaces
Why a trademark application matters, how Amazon Brand Registry works in India, and what enrolling unlocks: A+ content, Stores, hijacker tools.
MarketplacesThe Marketplace Document Checklist: Everything Indian Platforms Ask For
The master document checklist for Indian marketplaces: identity, tax, banking, brand, and category documents, plus the rejection reasons to avoid.
OperationsFSSAI for Food Brands: What Sellers Need Before Listing on Quick Commerce
FSSAI basics for food sellers: registration vs state vs central license, label requirements, and why quick commerce platforms check before you list.
Quick CommerceDocuments Required for Blinkit Onboarding: The Complete Checklist
The complete Blinkit seller document checklist: GST, PAN, bank proof, FSSAI, trademark or brand authorization, and what gets applications stuck.
India PlaybookProprietorship, LLP, Pvt Ltd or OPC: Which Business Structure Fits Your eCommerce Brand
Proprietorship, LLP, Pvt Ltd or OPC for Indian eCommerce sellers: an honest comparison of liability, compliance, credibility, and converting later.
Quick CommercePack Size Is Strategy: Designing SKUs for Quick Commerce
Why dark-store retail rewards smaller, faster-rotating packs, how to ladder pack sizes without cannibalising, and why assortment is a city decision.
India's Commerce Engine