ZANE.
The identity system for India's most experienced commerce operator. One wordmark, one signal, four values, total discipline.
The Operator.
Zane is not an agency that pitches. It is the calm, all-knowing operator behind Indian commerce. The identity carries that posture: authority through completeness and precision, never volume. Enormous restraint, typography as the hero, and a single orange signal used like ammunition, never wallpaper.
One word.
One signal.
The logo is the wordmark ZANE set in the display face at its heaviest, with one deliberate orange dot, the operating signal, closing it. Typographic, confident, unmistakable. No emblem it needs to hide behind.
Always operating.
The dot is the only mandatory colour in the system. It closes the wordmark, punctuates a headline, marks a live status. Where the dot appears, something is running. Used once, deliberately, per view, it is the whole brand in a single mark, and it can stand alone as an avatar, a favicon, a status light.
Two marks. One idea.
The wordmark carries the name in full, the display face at its heaviest, closed by the orange dot. The monogram is the same operator compressed to a single constructed letter for tight spaces, app icons and avatars. The dot, the operating signal, belongs to both.
Four lockups
Primary wherever space allows. The descriptor lockup for first impressions. The monogram, on a solid orange tile, for avatars, app icons and tight spaces. White-on-ink only where a photographic full-bleed demands it.
The monogram · constructed, not typed
A custom geometric Z, two bars and one diagonal of equal optical weight on a 100-unit grid, closed by the dot. Not a font glyph. These are the production marks.
Favicon → app icon · 16 to 512px · live assets
Give it room.
Clearspace on every side equals the height of the dot. Nothing, no text, no edge, no other mark, enters that zone.
Four values.
Nothing else.
Orange is punctuation, not wallpaper. White dominates, ink carries the words, orange appears once where it matters. No dark backgrounds, no gradients, no other colour, ever.
Two voices, set.
[ 01 / 31 ] · OPERATING
Quietly dominant.
We say
You're not hiring an agency. You're hiring India itself.
We have been there. Done that.
We never say
"#1 award-winning, world-class, best-in-class growth solutions."
No hype. No buzzwords. No exclamation marks, em dashes or emoji. Short sentences, earned authority, India-native and globally credible.
In the world.
India.
hello@zane.marketing
Drawn on a grid.
The monogram is a geometric Z built on a 100-unit grid: two horizontal bars and one diagonal of equal optical weight, with the dot set as trailing punctuation. No font, no tracing. It scales to a 16px favicon without losing a single edge.
Three grounds.
On white, ink Z with the orange dot. On ink, white Z, the dot stays orange. On orange, the ground is the signal, so the mark goes fully white. The solid orange tile is the app-icon and avatar form.
On white
On ink, rare
The orange tileIn the tab, on the home screen.
SVG · any483216Zane — Hire IndiaZane@zane
Where it sits.
Mark pins to the left edge of the content column; navigation balances to the right. A fixed gap to the descriptor.
Six ways to break it.
Every file.
All artwork lives in assets/logo/. The SVGs are the source; the PNGs are generated for platforms that need raster. Download the whole kit, or grab a single file.
Seven type combos.
Download kit ↓One locked default, six alternates gated in Global Settings. A combo only rewrites the type tokens, so the whole site re-themes with no per-component work.
Seven palettes.
Download kit ↓Every palette keeps the four-value discipline; only the accent hue shifts, with white text on the accent, always. Pick one in Global Settings and the entire site recolours.