The Marketplace Document Checklist: Everything Indian Platforms Ask For

Every seller form in Indian eCommerce looks different and asks for the same things. Amazon, Flipkart, Myntra, Nykaa, Blinkit, BigBasket, Zepto: the field labels change, the file does not. Build that file once, correctly, and every onboarding after the first becomes an upload exercise. Build it casually and every platform becomes a separate month of clarification emails.

Every platform asks the same five questions

Underneath every seller form, Indian marketplaces ask five questions: who are you, can you be taxed, can you be paid, is the brand yours, and is the product legal to sell. Each question maps to a document type, which is why the smart move is to organize your folder by type rather than by platform. Exact requirements are updated from time to time and differ slightly by category, so confirm the current checklist on each platform’s seller portal when you apply. The structure below is the stable part.

Identity and entity documents

The first question is who is signing up, and the answer must be a legal entity, not a brand name.

• PAN. The business PAN for a company or LLP, the proprietor’s own PAN for a proprietorship.
• Entity proof. Certificate of incorporation, LLP agreement, or partnership deed. Proprietors usually stand on their GST certificate.
• Signatory identity. Aadhaar or another government ID for the authorized signatory, sometimes with a signature copy.
• Address proof. For the registered place of business, matching what your GST records say.

Tax and banking documents

The second and third questions are answered by GST and a bank account, and both are verified against records, not read off a PDF.

• GST certificate. Mandatory for marketplace sellers regardless of turnover. The legal name on it becomes the reference name for everything else.
• Bank proof. A cancelled cheque or statement for a current account in the same entity name. This is where settlements land, so platforms check it hard.
• Additional Place of Business. Quick commerce and fulfillment models often need warehouse locations added to your GST registration before stock can move.

We have covered the deeper GST and GTIN setup traps in a separate post, including barcode registration through GS1 India, so here the short version: get these right first, because every other document is checked against the GST name.

Brand documents

The fourth question is whether the brand on the product is yours to sell, and platforms have grown steadily stricter about it. If you own the brand, that means a trademark registration certificate or, commonly accepted, the acknowledgement of a pending application. If you resell or distribute, it means a brand authorization letter or NOC from the brand owner, on letterhead, signed with a designation, with a validity period. Myntra is known for wanting the NOC, Nykaa for authorization on branded beauty, and quick commerce platforms for wanting one or the other before a branded SKU lists. Amazon layers Brand Registry on top for brands that want listing control, which we cover separately.

Category documents

The fifth question depends on what you sell, and this is where checklists genuinely differ.

• FSSAI. For food, beverages, supplements, and adjacent categories. The tier depends on turnover slabs that were revised in 2026, so check FoSCoS for the current numbers.
• BIS certification. Required for certain electronics, appliances, toys, and other notified products.
• Drug and cosmetic licenses. For categories that fall under drug and cosmetics regulation, common on beauty and wellness platforms.
• Legal Metrology declarations. Packaged goods need compliant MRP, net quantity, and manufacturer or packer details on the label.

Category rules change more often than entity rules, so this is the section to re-verify on the platform’s current checklist every time, and the right place to take your CA or CS’s opinion before committing to packaging.

Why applications actually get rejected

Most rejections are consistency failures, not missing documents. The legal name differs by a word between GST and bank. The FSSAI license belongs to the founder personally while the seller account belongs to the company. The authorization letter has no validity date. The scan is a photo of a screen. The category document does not cover the activity, a trading license where repacking happens. Every one of these is cheap to fix before submission and expensive after, because each round trip through a verification queue costs days. Assemble the folder, read every document side by side against the GST name, and submit once. If you would rather have a team that runs this gauntlet weekly do it for you, across whichever platforms are next on your list, that is what our Other Marketplace Onboarding service covers. One clean file, built once, is the whole trick.