Notes from
the floor.
What we are learning operating Indian commerce, written for the people who have to make the call. No thought-leadership filler.
Killing a Channel: When to Exit a Marketplace That Is Not Working
The exit signals that matter: contribution margin, strategic value, operational drag, and how to leave a marketplace without collateral damage.
13 Jul 2026 · 6 min read
Suspension-Proofing Your Seller Account, and the Appeal That Works If It Happens
The three stable causes of seller suspensions, the prevention system that avoids them, and the plan of action structure that gets accounts back.
MarketplacesThe Six-Week Checklist Before Any Marketplace Sale Event
A six-week countdown for marketplace sale events: inventory into FCs, deal submissions, pricing, ad budgets, listing refresh and D-day monitoring.
Operations LogisticsWhere Your Inventory Sleeps Decides How Fast You Grow: Regional Placement
Why where your stock sits decides delivery promises and conversion, and how to run a monthly regional placement review that keeps growth honest.
Quick CommerceShare of Search: How Ranking Works on Blinkit, Zepto and Instamart
How ranking works on Blinkit, Zepto and Instamart: availability first, city-level assortment, purchase velocity, and measuring share of search.
Brand CreativeListing Images That Pass Review and Actually Convert
Stable marketplace image rules that pass review: main image principles, secondary image strategy, common rejection causes and mobile-first framing.
Marketplace StrategyThe Annual Terms Conversation: Negotiating With Marketplaces Like an Operator
What annual marketplace terms cover, how platforms prepare, where brand leverage comes from, and the preparation that changes outcomes.
OperationsThe Returns Playbook: Cutting Return Rates and Winning Your Claims
Cut marketplace return rates by category: sizing and packaging fixes, returns QC on receipt, and the evidence discipline that wins claims.
Operations LogisticsInventory Planning for Marketplaces: Forecasts, Safety Stock and the Cost of Zero
Forecasting, safety stock and stockout maths for marketplace sellers, and the point where slow inventory becomes a liquidation decision.
StrategyWhen a Digital Brand Has Earned Physical Shelf Space
The readiness signals that tell a D2C brand it has earned offline shelf space, and what retail buyers actually evaluate before saying yes.
Growth PerformanceHow Amazon Search Ranking Actually Works, Explained Like an Operator
How Amazon search ranking works: relevance, performance, why conversion rate compounds, and the flywheel of availability, price and reviews.
Operations LogisticsSending Inventory Into FBA Without Shipment Errors
A panel-level FBA inbound workflow: prep standards, FNSKU labelling, carton rules, and how to avoid the check-in discrepancies that delay stock.
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