News.
What moved in Indian commerce and business, read the way an operator reads it. Sourced from the reporting that matters, decoded for the people who have to act on it.
Get the daily brief
India and US commerce, decoded for operators. One email each morning.
One email a day. No spam, ever.
Check your inbox
Tap the link we sent to to lock it in. It is valid for 15 minutes.
You are in
Confirmed. The first brief lands tomorrow morning.
Taking you back in a moment.
Meta’s India and Southeast Asia VP joins OpenAI
Sandhya Devanathan is leaving Meta for OpenAI after more than a decade. Her new remit covers Southeast Asia and Australia from Singapore, and does not include India.
29 Aug 2026 · via Inc42Uber, Eternal and Porter quit Karnataka gig board
Uber, Eternal and Porter have exited the Karnataka Platform-Based Gig Workers Welfare Board while Amazon India stays on. The exit reason is attributed to ET reporting, not confirmed by the companies.
29 Aug 2026 · via Storyboard18FSSAI proposes red hexagon warnings on packaged food
FSSAI has proposed a red hexagonal front-of-pack warning system for high sugar, saturated fat and salt, rolled out in two phases. The nutrient thresholds are not specified in the proposal as reported, and no implementation date has been given.
27 Aug 2026 · via Free Press JournalFSSAI’s five claim words, and Nestle’s CEO backing
Nestle's global chief has backed FSSAI's line on misleading labels, and the specific claim words now under scrutiny are the part packaged food brands should act on.
27 Aug 2026 · via Storyboard18ChatGPT ads: what is actually left for agencies
WPP and Omnicom are the first agency partners on ChatGPT Ads in India, the arrangement is non-exclusive, and a self-serve buying model leaves an open question about what agencies are for here.
27 Aug 2026 · via Storyboard18Where ChatGPT ads sit and what data comes back
Ads sit below a ChatGPT response, labelled and visually separated from the answer, and advertisers get aggregate impressions and clicks rather than conversations.
27 Aug 2026 · via Storyboard18OpenAI opens ChatGPT Ads in India at Rs 725 a day
ChatGPT Ads is live in India for Free and Go tier users, with daily campaign budgets starting at Rs 725 and self-serve access to the Ads Manager opening on 4 September.
26 Aug 2026 · via Inc42Nitro lets Shopify sellers build apps by prompt
Nitro Commerce has launched Nitro Apps, which builds and installs private Shopify applications from a prompt, with more than 700 created during its private beta.
26 Aug 2026 · via Inc42Curaa raises Rs 40 Cr Series A led by 3one4 Capital
Two-year-old kitchenware brand Curaa has raised Rs 40 Cr to widen its range and build warehousing, with existing backers doubling down alongside 3one4 Capital.
26 Aug 2026 · via Inc42boAt FY26: profit up 38% as revenue slips
boAt lifted net profit 38% to Rs 84.5 Cr in FY26 while operating revenue fell to Rs 2,931 Cr, with wearables swinging to a segment profit.
26 Aug 2026 · via EntrackrFlipkart Minutes edges past Instamart in CLSA count
A CLSA note puts Flipkart Minutes 12 stores ahead of Swiggy Instamart across India's top 10 cities, in a count that leaves out Amazon and JioMart entirely.
25 Aug 2026 · via Inc42Purple Style Labs: Rs 680 crore all-fresh-issue IPO
Purple Style Labs, parent of Pernia's Pop Up Shop, has filed its RHP for a Rs 680 crore IPO, up from Rs 660 crore, with no offer for sale. The largest use of proceeds is lease liabilities on its experience centre network.
25 Aug 2026 · via Inc42Epigamia: $20 Mn secondary, no fresh capital in
Verlinvest, the Mirchandani family and new entrant Sauce.vc have bought about $20 million of Epigamia shares from existing investors. It is a secondary transaction, so the company itself received no money.
25 Aug 2026 · via EntrackrDealShare: sale talks reported as options narrow
Entrackr reports that DealShare is in acquisition talks with TrueMeds and Captain Fresh, citing unnamed sources who requested anonymity. No party contacted for the story confirmed anything, and no deal value is stated.
25 Aug 2026 · via Storyboard18AI ad spend by FY27: a forecast, not a finding
One practitioner expects AI to control 65 to 75 per cent of digital media spend by FY27. Another named in the same piece puts FY27 at 50 to 70 per cent. Neither number comes from a published report, and the only report-sourced figures measure something else.
25 Aug 2026 · via Storyboard18Dark stores become the shelf as festive ad rates rise
Six quick commerce platforms are processing around 9.5 million orders a day, and festive placement costs are rising to match. The dark store now works as shelf space, but the costs the reporting actually discloses are advertising costs, not rent.
25 Aug 2026 · via Storyboard18Amazon and Flipkart tighten seller fees before festive
Amazon has moved its seller cancellation charge to a percentage of order value and raises closing fees from 7 September. Flipkart's dispatch penalties went live on 23 August. Both changes land weeks before the festive peak, and the two published accounts do not agree on scope.
24 Aug 2026 · via Storyboard18SEBI proposes curbs on bond ad claim words
A SEBI consultation paper would make online bond platform providers back six named claim phrases with real information, with comments open until 11 September 2026.
24 Aug 2026 · via About Amazon IndiaAmazon expands rail freight on the Western DFC
Amazon India has expanded operations on the Western Dedicated Freight Corridor with Indian Railways and DFCCIL, with the first JPP-RCS train flagged off on 18 August 2026.
24 Aug 2026 · via Free Press JournalDGFT frees atta, maida and rava exports
A DGFT notification moves wheat flour, maida, semolina and atta from prohibited to free, reopening a channel that has been shut since 2022.
24 Aug 2026 · via Storyboard18Colgate India puts 60 percent of ad money in digital
Advertising and promotion has moved from a historical 12 to 13 percent of sales to near 16 percent, and the majority of it is now pointed at digital.
24 Aug 2026 · via EntrackrThird Wave Coffee raises Rs 408 crore led by WestBridge
The chain is funding nine new cities and a dessert line extension at once, off an FY25 P and L that lost Rs 94 crore on Rs 285 crore of operating revenue.
24 Aug 2026 · via EntrackrAsaya raises Rs 88 crore at Rs 400 crore valuation
The D2C skincare brand is live on ten Indian platforms including all three major quick commerce apps, and says the next moves are deeper quick commerce and offline retail partnerships.
23 Aug 2026 · via Inc42Wakefit up 16.69 percent leads new-age tech stocks this week
23 Aug 2026 · via Storyboard18PM Modi asks ministries to adopt Indian digital platforms
23 Aug 2026 · via Storyboard18Colgate-Palmolive India names Manish Anandani MD and CEO
23 Aug 2026 · via Storyboard18Ministry removes the 10 plus 2 TV advertising cap
23 Aug 2026 · via Storyboard18FSSAI cancels Amazon warehouse licence, 150 plus notices issued
22 Aug 2026 · via Inc42Accel and AVP sell Amagi shares in Rs 587.3 Cr block deals
22 Aug 2026 · via Inc42Greenjoules raises Rs 62 Cr from Amazon and Singularity fund
22 Aug 2026 · via Inc42Omega Seiki raises another Rs 50 Cr for Africa expansion
22 Aug 2026 · via EntrackrBattery Smart raises Rs 185.5 Cr Series C at Rs 4,075 Cr
22 Aug 2026 · via Inc42Be Clinical raises Rs 21 Cr led by Sauce for clinical skincare
22 Aug 2026 · via Inc42Zomato pilots Zomato Now food pods in Gurugram offices
22 Aug 2026 · via Storyboard18Bata puts 45 percent of spends on digital, exits retainer creative
22 Aug 2026 · via Storyboard18Festive quick commerce ad budgets rise 25 to 35 percent
22 Aug 2026 · via Inc42CBI FIR names BluSmart founders in Rs 672 Cr IREDA case
22 Aug 2026 · via Inc42MeitY notifies Rs 62,500 Cr mobile manufacturing scheme
22 Aug 2026 · via Inc42Gurugram FIR over alleged pesticide sale through Meesho
22 Aug 2026 · via Inc42SC directs Matrimony.com and Jodi365 to explore settlement
21 Aug 2026 · via Inc42Zetwerk UDRHP: Rs 2,600 Cr fresh issue, 70% to debt
21 Aug 2026 · via Inc42Upstox begins preliminary IPO talks, $400 Mn eyed: report
21 Aug 2026 · via EntrackrPhi Commerce board approves Rs 38.54 Cr round at Rs 1,505 Cr
21 Aug 2026 · via EntrackrFleetx.ai acquires TMS provider Pando.ai, value undisclosed
21 Aug 2026 · via EntrackrZaydn raises $681K seed led by Inflection Point Ventures
21 Aug 2026 · via EntrackrD2C watch brand Bruno Milano raises Rs 7.5 Cr led by Sauce VC
21 Aug 2026 · via EntrackrNobel Hygiene files DRHP: Rs 150 Cr fresh issue plus OFS
21 Aug 2026 · via Inc42Atomberg FY26: revenue up 34.8%, net loss widens to Rs 148.9 Cr
21 Aug 2026 · via Inc42Deepinder Goyal’s Temple Wearable Shrinks Ahead of 2026 Launch
21 Aug 2026 · via Inc42Madras High Court Restrains Matrimony.com From Using Jodii
21 Aug 2026 · via Inc42UBS Sees a Blinkit Moment in Home Services, Urban Company Jumps
21 Aug 2026 · via Inc42Walmart Q2: Flipkart Ads Lifts Global Advertising Business
20 Aug 2026 · via Inc42Zaggle jumps 12% after Kedia Securities buys 1.48% stake
20 Aug 2026 · via EntrackrCashify turns public limited, names independent directors
20 Aug 2026 · via Inc42Cashfree FY26 revenue Rs 967 Cr, loss narrows to Rs 118.5 Cr
20 Aug 2026 · via EntrackrNavi raises $100 Mn from Prosus at a reported markdown
20 Aug 2026 · via EntrackrYantra Packs raises Rs 12 Cr seed led by Caret Capital
20 Aug 2026 · via EntrackrOrange Health FY26: Rs 138.6 Cr revenue, Rs 146 Cr real loss
20 Aug 2026 · via EntrackrBGauss raises Rs 110 Cr at about Rs 1,000 Cr valuation
20 Aug 2026 · via Inc42Peeko raises $7 Mn to double Bengaluru dark store count
India's Commerce Engine