Plum crosses Rs 500 crore revenue, profit roughly doubles

Plum closed FY26 with revenue from operations of Rs 515 crore, up 28 percent from Rs 402 crore in FY25. Profit for the year was Rs 49 crore against Rs 25 crore a year earlier, so it roughly doubled in a period when revenue grew 28 percent.

The Bengaluru beauty and personal care brand, founded in 2013, reported total income of Rs 529.3 crore. That is the Rs 515 crore of operating revenue plus Rs 14.3 crore of interest income and investment gains. Separate the two before reading the profit line, because Rs 14.3 crore of that income did not come from selling product. Total expenditure was Rs 481 crore. EBITDA margin was 8.12 percent and return on capital employed was 13.2 percent.

Plum has raised over $50 million to date, the largest round a $35 million Series C in March 2022. A91 Partners, Unilever Ventures and Faering Capital are among its investors.

The brand sells through its own website and through third-party platforms including Amazon, Nykaa and Flipkart. The split across those channels is not disclosed. That matters if you were planning to use Plum as a benchmark, because there is no way to tell from these results how much of the Rs 515 crore came from owned demand and how much came off marketplace shelves. Two brands with identical revenue and very different channel mixes are running very different businesses underneath.

The shape is the part to note. In beauty and personal care, moving from Rs 402 crore to Rs 515 crore normally shows up as a wider loss in the same year, because that demand is bought. Here the profit line moved in the other direction over the same period.

If you run a brand in this category, hold two numbers next to your own growth rate rather than looking at revenue alone: EBITDA margin and return on capital employed. A top line that grows while ROCE sits at 13.2 percent is a different result from a top line that grows while capital returns fall, and only one of those repeats without a new round.