Notes from
the floor.
What we are learning operating Indian commerce, written for the people who have to make the call. No thought-leadership filler.
The Operations Setup Checklist Before You List a Single SKU
Warehousing, labeling and SLA rules built before launch cost a fraction of retrofitting them mid-launch, and GST 2.0 plus new Amazon fees raise the stakes.
Brand LaunchOnboarding a Beauty Brand to Nykaa: The Approvals and Buffers to Plan For
Nykaa onboarding is a curation and compliance process, not a form. Sequence regulatory and sampling work first or watch your launch slip by weeks.
Marketplace StrategyNykaa Is Not Amazon for Beauty: How the Platform Rewards Brands Differently
Nykaa runs on editorial, sampling and offers, not pure search. Brands that copy their Amazon playbook spend on the wrong levers and stay invisible.
Marketplace StrategyNoon vs Amazon.ae: Choosing Your First GCC Marketplace
Noon's regional muscle and Amazon.ae's reach pull in opposite directions. The right first marketplace depends on your category, margin, and fulfillment access.
Marketplace StrategyMyntra Is a Curation Engine: Why Your Catalog Standards Decide Everything
Myntra gatekeeps visibility through shoot standards and catalog quality. With M-Now and AI discovery in 2025, your imagery matters more, not less.
Brand LaunchLaunching a Fashion Brand on Myntra Without Burning Your Margin on Returns
Fashion returns can swallow your margin before the first reorder. On Myntra, size charts and fit content are launch infrastructure, not afterthoughts.
Data AnalyticsA Marketplace Reporting Dashboard That Leadership Will Actually Read
Founders want three numbers, not thirty tabs. Build the dashboard around the decisions leadership makes, not the data your tools happen to export.
Account ManagementHow a Marketplace Account Manager Earns Their Fee (Or Doesn’t)
A real marketplace account manager moves account health, buy-box and ad efficiency together. One who only forwards reports is overhead. Here is the difference.
Account ManagementMAP Policy Enforcement: Keeping Resellers From Wrecking Your Pricing
An unenforced minimum advertised price is a suggestion. Rogue resellers read it as permission to undercut, collapse your buy box, and erode brand equity.
Marketplace StrategyListing Keyword Research for Indian Marketplaces Is Not Google SEO
Marketplace search is transactional, vernacular, and now AI-mediated. Reusing Google keyword logic on Amazon or Flipkart listings misses how India shops.
Operations LogisticsInventory Forecasting for Marketplaces When Demand Is Spiky
Sale-event spikes wreck naive forecasts. After GST 2.0 and record 2025 festive sales, plan buffer stock around platform events, not the steady-state curve.
Quick CommerceBigBasket vs Instamart for Grocery and FMCG Brands
BigBasket sells the planned basket and Instamart the impulse grab, and BigBasket's pivot to quick commerce is now reshaping how FMCG brands split SKUs.
India's Commerce Engine