Notes from
the floor.
What we are learning operating Indian commerce, written for the people who have to make the call. No thought-leadership filler.
How to Sell on Zepto: A Seller Onboarding Guide
How to sell on Zepto: documents to prepare, how brand onboarding works, mistakes that stall applications, and what the first 90 days must deliver.
Quick CommerceHow to Sell on Swiggy Instamart: A Brand Onboarding Guide
How to sell on Swiggy Instamart: what to prepare, how brand onboarding works, mistakes that stall applications, and the first 90 days.
MarketplacesHow to Sell on Nykaa: A Beauty Brand Onboarding Guide
Nykaa is a curated beauty marketplace, not an open one. What the category team evaluates, what to prepare, and how to plan your first ninety days.
MarketplacesHow to Sell on Myntra: A Brand Onboarding Guide
How to sell on Myntra: brand approval, documents, catalogue standards, mistakes that stall applications, and what the first 90 days should focus on.
MarketplacesHow to Sell on Flipkart: A Seller Onboarding Guide
How to sell on Flipkart: registration, documents, listing quality, fulfilment choices, common stalls, and what the first 90 days should focus on.
Quick CommerceHow to Sell on BigBasket: A Brand Onboarding Guide
How to sell on BigBasket: vendor documents, shelf life and labelling readiness, how onboarding works, common stalls, and the first 90 days.
Quick CommerceHow to Get Your Brand on Flipkart Minutes
Flipkart Minutes works like retail, not a marketplace. What the buying team looks for, how to pitch a tight assortment, and how to keep the listing.
Growth PerformanceBlinkit Ads: How Advertising Actually Works on Quick Commerce
How Blinkit advertising works: the availability-first rule, the main placement types, keyword thinking on a small screen, and how to measure honestly.
Operations LogisticsFBA, Easy Ship or Self-Ship: Choosing Amazon Fulfilment in India
FBA, Easy Ship and Self-Ship compared honestly: speed, Prime eligibility, cost structure, and control, with a SKU-by-SKU decision framework for India.
Quick CommerceBlinkit Marketing Agency or In-House Team: How Brands Should Decide
Blinkit marketing agency or in-house team: a practical framework covering the weekly operating rhythm, costs of each path and when to switch.
Quick CommerceTop Quick Commerce Onboarding Agencies in India
A practical shortlist of quick commerce onboarding agencies in India that help brands launch on Blinkit, Zepto and Swiggy Instamart, and how to choose.
MarketplacesTop Marketplace Onboarding Agencies in India
An honest list of top marketplace onboarding agencies in India for Amazon, Flipkart, Myntra and Nykaa, and how to choose the right one.
India's Commerce Engine