Market Research Services.
Category, consumer and competitor research for brands in India, qualitative and quantitative, built around a decision, not a deck.
India-first · Qual and quant
Market Research Services in India
Zane provides market research services for brands that need real evidence before they invest. As a hands-on market research agency working across India, we turn category, consumer and competitor questions into decisions you can act on, grounded in the commerce data we see every day.
Our research spans qualitative and quantitative market research, primary and secondary research, and both B2B and consumer (B2C) market research. Whether you are entering a category, pricing a new range, or defending share, the work is built to answer a specific question, not to fill a report.
Market research services we offer
- Consumer market research: who buys, why, and what moves them, from shopper behaviour to brand perception.
- Category and competitor research: market sizing, share of shelf, pricing and assortment mapping.
- Qualitative market research: in-depth interviews, focus groups and ethnographic studies.
- Quantitative market research: surveys, concept and pricing tests, and tracking studies at scale.
- Primary research: fresh fieldwork designed around your question, across India's metros and tier 2 and 3 cities.
- Secondary research: syndicated data, published sources and our own commerce datasets, synthesised.
- B2B market research: buyer, channel and decision-maker studies for business brands.
- Custom and subscription research: one-off studies or an always-on insight retainer.
Industries we research
We run market research across the sectors that sell in Indian commerce: CPG and food and beverage, D2C and beauty, consumer electronics, retail, real estate, automotive, healthcare and wellness brands, and financial services brands. Each study is designed around the category's real buying behaviour, not a template.
An India-first market research agency
Zane runs fieldwork and coverage across Mumbai, Delhi NCR, Bengaluru, Chennai, Hyderabad, Pune, Kolkata, Kochi and tier 2 and 3 markets. We also support brands researching India from the United States and other global headquarters, and can run international market research where a study spans more than one market.
What you get
- A clear research design with the questionnaire or discussion guide.
- Fieldwork managed end to end, with quality checks at every stage.
- Clean data, tables and the underlying dataset.
- An insight readout with findings, implications and a recommended action.
- A decision, not just a deck.
Flexible engagements
Work with Zane as a full service or boutique market research agency, commission a one-off study, or outsource your research function to us on a subscription retainer. We also offer market research consulting where you need direction more than fieldwork.
Why brands choose Zane
Most agencies research from the outside. Zane researches from inside the market, with live data from running hundreds of brands across marketplaces, quick commerce and retail in India. That means faster fieldwork, sharper questions and findings that connect to what actually sells.
Talk to our team to scope a market research study for your brand.
[ 01 ] What this is
Research from inside the market, not the outside.
Zane runs market research for brands selling in India: consumer, category and competitor studies, qualitative and quantitative, primary and secondary. Each study is designed around a real decision, and grounded in the commerce data we work with every day.
- Consumer, category and competitor research for brands in India
- Qualitative and quantitative, primary and secondary, in one team
- Fieldwork across metros and tier 2 and 3 markets
- A decision and a recommendation, not just a report
India has more than 900 million internet users and hundreds of distinct city and language markets. A study designed for Mumbai rarely reads the same in Lucknow or Kochi.
How we operate.
Five steps. Every one run in-house, nothing handed to a junior or a tool.
Scope
We define the decision the research must inform, and the exact questions to answer.
Design
Method, sample and instrument, qualitative, quantitative or both, sized to your budget.
Fieldwork
Interviews, focus groups or surveys run across the right India markets, quality checked.
Analysis
Clean data, cross tabs and models that separate signal from noise.
Readout
Findings, implications and a clear recommendation your team can act on.
[ 02 ] What's included
Consumer and shopper research
Who buys, why, and what changes their mind.
Category and competitor mapping
Size, share, pricing and assortment, made clear.
Qualitative studies
Interviews, focus groups and ethnography.
Quantitative studies
Surveys, concept and price tests, tracking.
B2B and channel research
Buyers, distributors and decision-makers.
Insight readout
Findings, implications and a recommended action.
Years operating
Platforms & marketplaces
Brands onboarded
Services, end to end
Selected work.
All work
A 200-year icon to 60% category share.
Invisible to #2, 33x in nine months.
168x growth, no down month on quick commerce.
Frequently asked questions.
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