Consultancy.

eCommerce and Quick Commerce Consultancy

Zane provides eCommerce and quick commerce consultancy for brands that need a clear, practical plan across marketplaces, quick commerce and D2C. We find the gaps, fix the leaks and set the path to category leadership.

The advice comes from a team that runs these platforms every day, so each recommendation is built to execute, not to file away. An engagement can be a focused audit, a full go-to-market plan, or an ongoing advisory retainer.

What a consultancy engagement delivers

Every engagement is scoped to your brand, and the deliverables are drawn from the set below. You receive the documents, models and dashboards, not just conversations.

1. Discovery and audit

• Channel and marketplace audit across current presence, account health and listing quality.
• Competitor and category benchmark on pricing, share of shelf, advertising and reviews.
• Unit economics model with per SKU contribution margin, fees, returns and net payout.
• Brand and catalogue readiness check covering GST, brand registry, trademarks and compliance gaps.
• Opportunity map with the upside sized per channel.

2. Strategy

• Channel strategy and prioritisation: which platforms, in what order, and why.
• Pricing and margin strategy across marketplace, quick commerce and D2C.
• Assortment and pack architecture, including channel exclusives and pack sizes.
• Growth roadmap with milestones and targets for GMV, margin and timelines.
• Budget and investment plan across advertising, inventory and fees.

3. Onboarding and setup

• Seller and vendor account setup: registration, GST, bank and brand approvals.
• Brand store and storefront build.
• Catalogue and listing creation with titles, bullets and backend keywords.
• A+ and enhanced content: images, infographics and video.
• Compliance and documentation pack for the categories that need it.

4. Catalogue and content

• Keyword and SEO research per SKU.
• Listing copy and optimisation.
• Image and enhanced content production.
• Compliant reviews and ratings strategy.
• Content refresh calendar.

5. Advertising and growth

• Ad account structure and campaign plan across sponsored formats and quick commerce ads.
• Bidding and budget framework with clear ACoS or TACoS targets.
• Promotions and deals calendar for business as usual and festive peaks.
• Weekly optimisation and creative testing plan.

6. Operations and supply

• Inventory and replenishment plan built around fill rate, OTIF and FEFO.
• Warehousing and 3PL setup or recommendations.
• Returns and RTO reduction workflow.
• Claims, deductions and reconciliation process.
• Dark store and quick commerce fulfilment planning.

7. Analytics and reporting

• Live performance dashboard for GMV, orders, ad spend, ACoS and margin.
• Weekly and monthly review decks with clear actions.
• Profit and loss and contribution margin tracking.
• Alerts on account health, buy box and stockouts.

8. Ongoing advisory or retainer

• Dedicated account management with a fixed review cadence.
• Continuous optimisation across listings, ads, price and inventory.
• Quarterly strategy review and re-forecast.
• Escalation handling with platform category teams.

Why brands work with Zane

Zane has driven over Rs 200 crore in GMV for the brands it works with and holds an 80 percent client retention rate. The plans are grounded in running real accounts every day, so the recommendations are practical and built to execute.

Talk to our team to get a clear, costed plan for growth.