Evian
Quick Commerce · Premium water
About
Evian is one of the most iconic premium mineral waters in the world, with a legacy more than 200 years deep. Drawn from a single protected spring in the French Alps, every bottle holds water that spent 15 years filtering through glacial rock, gathering its mineral profile and a balanced pH of 7.2 before it is ever sealed. No additives. Nothing artificial. Just water.
Challenge
A globally famous brand entering a deliberately small shelf. Premium water on Blinkit, Zepto and Instamart is niche: most buyers default to mass-market bottles at a fraction of the price, and the audience willing to pay for imported mineral water is concentrated. The job was not awareness. It was conversion, in the right baskets, in the right places.
Results
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