Reliance Retail
Account Management.
Your Reliance Retail account, run across formats to better POs, planogram compliance, on-shelf availability and promoter operations across Reliance Fresh, Smart and Smart Bazaar, managed to target. Promoters and tools stay on your payroll; we run the operation.
Monthly retainer · 30-day rolling
Reliance Retail Account Management for Brands
Reliance Retail spans Reliance Fresh, Smart and Smart Bazaar, and lists thousands of brands. Once you are in, the account is won at store level across formats: on-shelf availability, planogram compliance, promoter coverage and the purchase orders your sell-out earns. Zane operates that layer for you, to bigger POs and a fuller shelf.
How the promoter model works: who pays for what
We provide the management layer only. Any promoters, runners or merchandisers are hired and paid on your payroll, not ours. We operate them day to day, set targets and beat plans, track attendance and GPS, and report performance. The third-party tools that power this, attendance, GPS and field-force apps, are subscribed on your account; we set them up and run them. In short: you own the people and the tools, we own the outcome, better and bigger purchase orders, a compliant planogram and a shelf that is actually full.
What we run
- Bigger, more frequent purchase orders across Reliance formats.
- Planogram compliance and on-shelf availability defended.
- Promoter and runner operation managed to target, on your payroll.
- Attendance and GPS tracking on tools licensed to your account.
- Secondary sales, claims, returns and reconciliation handled.
[ 01 ] What this is
Reliance lists thousands of brands. Shelf, availability and POs decide which ones actually sell.
Reliance Retail spans Reliance Fresh, Smart and Smart Bazaar, and lists thousands of brands. Once you are in, the account is won at store level across formats: on-shelf availability, planogram compliance, promoter coverage and the purchase orders your sell-out earns. We operate that layer for you, chasing bigger and more frequent POs, defending availability and planogram, and managing your in-store promoter and runner operation to clear targets. The people and the tools stay yours; the outcome is ours to drive.
A single day out of stock at a busy store can cost more than a week of ad spend. On-shelf availability, planogram discipline and promoter coverage, not just the listing, drive the repeat purchase order.
How we operate.
Five steps. Every one run in-house, nothing handed to a junior or a tool.
Account audit & baseline
We review your Reliance Retail account: PO history, fill rates, on-shelf availability, planogram and promoter coverage, and find what is leaking.
Targets & scope
We agree the targets, PO growth, on-shelf availability and planogram compliance, and scope the promoter and runner operation we will manage.
Promoter ops setup
We set up the management layer for your promoters and runners, beat plans, attendance and GPS, on third-party tools licensed to your account. Hiring and payroll stay with you.
Operate weekly
We run the account week to week: order chasing, planogram fixes, on-shelf availability, promoter targets and store relationships.
Report
One clear view of POs, sell-out, availability, planogram and promoter attendance, with what is next.
[ 02 ] What's included
PO growth & order chasing
We push for bigger, more frequent purchase orders from Reliance Retail stores and distribution centres, tracked against target.
Planogram & on-shelf availability
Planogram compliance and on-shelf availability checked and corrected, store by store.
Promoter & runner management
We manage your in-store promoters and runners day to day, targets, beat plans and performance. They stay on your payroll; we only run the operation.
Attendance & GPS tracking
Attendance and GPS tracking of promoters and runners, set up and operated for you on third-party tools licensed to your account.
Secondary sales & sell-out
We track sell-out and secondary sales and act on what the data shows to earn the next PO.
Claims, returns & reconciliation
Claims, returns and settlement reconciled so what you are owed is what you get.
Years operating
Platforms & marketplaces
Brands onboarded
Services, end to end
Selected work.
All work
A 200-year icon to 60% category share.
Invisible to #2, 33x in nine months.
168x growth, no down month on quick commerce.