Wherever India
sells.

Don’t see your platform on the list? If it sells in India, we can get you on it, every major marketplace and modern-retail chain, across categories, onboarded by the team that has already done it on the ones you do recognise.

Intake by category & brand fit · scoped per platform

Some brands we operate

Onboarding for Every Indian Marketplace and Retail Chain

Zane is an operator-led marketplace onboarding agency in India. Beyond the platforms with their own page here, we onboard brands onto every marketplace, quick-commerce network and modern-retail chain that sells at scale in the country. If you have been searching for how to get listed on a platform we do not name, this is the team that has already done it on the ones we do.

We cover the full seller and vendor onboarding journey: category and entity eligibility, GST and FSSAI compliance, catalogue build to each platform’s spec, listing and quality review, and activation across the right cities or stores. The work is the same whether the platform is a household name or a regional chain. What changes is the spec, the compliance and the commercial terms, and mapping those correctly is the job.

Marketplaces, quick commerce and modern trade, across categories

We onboard across grocery and FMCG, beauty and personal care, fashion and lifestyle, electronics, home and pharma. That spans horizontal marketplaces, ten-minute quick commerce, category specialists and the modern-trade floor of national retail. If your category has demand on a platform, we can put a compliant, converting catalogue in front of it.

Selective by design

We do not list a brand on a platform just because it is possible. We take the work on where your category fits the platform and your brand has the volume to earn its shelf. If a marketplace will not pay you back yet, we tell you, and point you at the channels that will. That honesty is why brands keep handing us the next platform.

  • Eligibility, entity, GST and FSSAI handled for you.
  • Catalogue built to platform spec and to how shoppers search.
  • Listings cleared at first review, not the third.
  • Activation across the cities and stores that matter.

[ 01 ]   What this is

Getting you listed is the easy part. Deciding it is worth it, then operating it, is the work.

We run onboarding across every marketplace and modern-trade chain that matters in India, the ones with their own page here, and the dozens that do not. The real question is rarely whether we can. It is whether you should. If your category fits the platform, and your brand has the volume to earn its shelf, we scope it, register it and list it the same way we run everything else. If it does not add up yet, we will tell you that too, and point you at what moves the needle now.

Did you know

India has more than thirty marketplaces and quick-commerce networks selling at national scale, on top of a modern-retail floor spanning grocery, beauty, fashion, electronics and pharma. Almost none of them share the same catalogue spec, compliance rule or settlement cycle.

How we operate.

Five steps. Every one run in-house, nothing handed to a junior or a tool.

01

Fit assessment

We check your category against the platform’s demand and rules, and your brand against the volume it takes to be worth listing. If it does not add up yet, we say so before any work starts.

02

Platform mapping

We map the exact requirements for that marketplace or retailer: entity, GST, category licences, catalogue spec, fulfilment model and settlement cycle.

03

Entity & compliance

We register the seller or vendor entity correctly, and sort GST, FSSAI and any category-specific compliance, the step most onboardings get wrong the first time.

04

Catalogue build

Titles, images, attributes and pricing built to that platform’s spec and to how shoppers there actually search, structured to pass review and convert on the shelf.

05

Activation & handover

We push the listings live, confirm availability across the right cities or stores, and hand you an account set up to operate, or run it for you.

[ 02 ]   What's included

Platform fit assessment

An honest read on whether the marketplace or retailer is worth your time, before any work begins.

Seller or vendor registration

Full account setup with the correct entity, tax and banking details for that platform.

Compliance & licences

GST, FSSAI and category-specific compliance sorted for the platform and your products.

Catalogue & content

SKU-level listings, imagery and copy built to spec and to convert on that shelf.

Listing & quality review

We get your catalogue through the platform’s review the first time, not the third.

Activation across cities or stores

Go-live in the right markets, with availability confirmed where it counts.

30+

Indian platforms & chains we operate

100

Catalogue compliance at first review

3–6w

Typical time to first live SKU

Hundreds

Brand accounts launched and run

Selected work.

All work
/ 06
Quick Commerce · Premium waterEvian

A 200-year icon to 60% category share.

4X+
Revenue by month 4, to 80L+
5L+
Average sales, 3 new SKUs
/ 01
Quick Commerce · Shoe careShoegr

Invisible to #2, 33x in nine months.

33x
Revenue growth in 9 months
22+
Sustained ROI at scale
/ 03
Quick Commerce · Edible oilShalimar

168x growth, no down month on quick commerce.

45L+
Revenue by Q3, month 3
168x
Revenue growth in 9 months
FAQ

Frequently asked questions.

Yes. The platforms with their own page here are a sample, not the limit. We onboard brands onto every marketplace, quick-commerce network and modern-retail chain that sells at scale in India. Tell us the platform and your category and we will confirm fit and the exact process.
We weigh your category’s demand on that platform against the cost and effort to be there, and your brand’s volume against what it takes to earn and hold a shelf. If the economics do not work yet, we tell you before any work starts.
Grocery and FMCG, beauty and personal care, fashion and lifestyle, electronics, home and pharma, among others. Requirements differ by category, so we map the exact compliance and catalogue spec for your products on each platform.
Eligibility and entity checks, GST and any category licences such as FSSAI, catalogue build to the platform’s spec, a listing and quality review, and activation across the right cities or stores. We run each stage so nothing stalls between application and go-live.
For most brands with documents ready, first live listings take a few weeks. The exact timeline depends on the platform, your category and how complete your catalogue is. Incomplete paperwork is the most common cause of delay, which is why we prepare it upfront.
Platform commercial terms vary by category and are confirmed during onboarding. Zane charges a defined onboarding project fee per platform, with optional monthly account management. We model your unit economics by category first so your pricing protects margin.

Let’s get
started.

hello@zane.marketing

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