Amazon Now
Onboarding.

Get your brand on Amazon’s fast-delivery network in India, eligibility, seller setup, catalogue and city-by-city availability for Amazon Now, run by operators who already run Amazon every day.

Typical time to first live SKU · 3–6 weeks

Some brands we operate

Amazon Now Onboarding for India’s Quick Commerce

Amazon Now is Amazon’s fast, sub-30-minute delivery in India, fulfilled from local stores rather than a central warehouse. Getting a brand live on it is part marketplace onboarding and part supply-chain setup. Zane runs the whole thing: eligibility and seller registration, a catalogue built to Amazon’s spec, compliance, and availability across the stores that serve your cities.

Why availability decides Amazon Now

On a fast-delivery platform your listing is only useful where stock physically sits. A product can be live in one city and absent in another because local stores are stocked independently. An out-of-stock simply does not show for that pincode. Replenishment, demand by store and clean stock data decide how often you are actually buyable, which is why we treat availability as the core of onboarding, not an afterthought.

What we run

  • Category eligibility, GST and FSSAI compliance handled for you.
  • Seller registration and catalogue built to spec and to convert.
  • Store and city mapping so inventory sits where demand is.
  • Go-live with availability confirmed at the serving stores.
  • Ongoing availability, pricing and content operation after launch.

Operated, not just set up

We are an operator-led team that runs Amazon accounts every day. Onboarding to Amazon Now is the start; we keep your SKUs available, priced to hold margin and converting, in the cities that order from you.

[ 01 ]   What this is

Getting listed on Amazon Now is the start. Staying in stock at the store nearest the order is the game.

Amazon Now is Amazon’s sub-30-minute delivery in India, fulfilled from local stores rather than a central warehouse. That changes onboarding: you are not just listing a product, you are placing inventory close to demand and keeping it available. We run the whole motion, eligibility and seller setup, catalogue built to spec, compliance, and availability across the stores that serve your cities, so your brand is live and buyable where the orders actually come from.

Did you know

On a fast-delivery platform, an out-of-stock at the local store does not just lose the sale, it removes you from the shopper’s results for that pincode entirely. Availability, not just listing quality, decides whether you sell.

How we operate.

Five steps. Every one run in-house, nothing handed to a junior or a tool.

01

Eligibility & entity

We confirm category eligibility for Amazon Now, sort GST and FSSAI where needed, and get the seller entity registered correctly the first time.

02

Catalogue build

Titles, images, attributes and pricing built to Amazon’s spec and to how shoppers search, structured to pass review and convert on a fast-delivery shelf.

03

Store & city mapping

We map which stores and pincodes serve your target cities, and plan inventory so you are available where demand is, not spread thin.

04

Go-live & availability

We push listings live and confirm stock at the serving stores, so your SKUs actually show for the orders in those areas.

05

Operate & defend

We keep availability, pricing and content right week to week, the work that compounds after launch.

[ 02 ]   What's included

Seller registration

Full Amazon seller account setup with the right entity, tax and banking details for Amazon Now.

Catalogue & content

SKU-level listings, imagery and copy built to spec and to convert.

Compliance & licences

GST, FSSAI and category compliance sorted for your products.

Store-level availability

Stock planned and tracked across the stores that serve your cities.

Listing & quality review

We clear your catalogue through review the first time, not the third.

Pricing & launch support

Pricing modelled to hold margin after platform costs, plus launch-week support.

11

Years operating

50+

Platforms & marketplaces

250+

Brands onboarded

40

Services, end to end

Selected work.

All work
/ 06
Quick Commerce · Premium waterEvian

A 200-year icon to 60% category share.

4X+
Revenue by month 4, to 80L+
5L+
Average sales, 3 new SKUs
/ 01
Quick Commerce · Shoe careShoegr

Invisible to #2, 33x in nine months.

33x
Revenue growth in 9 months
22+
Sustained ROI at scale
/ 03
Quick Commerce · Edible oilShalimar

168x growth, no down month on quick commerce.

45L+
Revenue by Q3, month 3
168x
Revenue growth in 9 months
FAQ

Frequently asked questions.

Amazon Now is Amazon’s fast, sub-30-minute delivery in India, fulfilled from local stores in select cities rather than a central warehouse. For sellers it means listing plus local availability, so being in stock at the store serving an area matters as much as the listing itself.
Through eligibility and seller registration, a catalogue built to Amazon’s spec, category compliance such as GST and FSSAI, and stock placed in the stores that serve your target cities. Zane runs each step so you go live without stalls.
For most brands with documents ready, first live SKUs take around three to six weeks. The timeline depends on your category, how complete your catalogue is, and city and store rollout. Incomplete paperwork is the most common cause of delay, which we prevent by preparing it upfront.
Platform commercial terms vary by category and are confirmed during onboarding. Zane charges a defined onboarding project fee, with optional monthly account management. We model your unit economics by category first so pricing protects margin after platform costs.
Groceries, daily essentials and fast-moving categories lead on fast delivery, with more categories opening over time. We confirm eligibility and the exact requirements for your products before you start.
Both. We onboard your brand and can run the account day to day, availability, pricing, content and ratings, across the cities that order from you.

Let’s get
started.

hello@zane.marketing

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