Wrogn revenue hits Rs 244 Cr, FY26 loss widens 17%
The clearest live look at a celebrity equity apparel P&L. Revenue up 9%, loss up 17%, and the extra money went into marketing and brand consultancy rather than into cost of goods.
- Operating revenue rose 9% to Rs 244 crore while net loss widened 17% to Rs 88.4 crore in FY26
- Cost of materials fell 5% to Rs 119.7 crore, so the wider loss came from spend, not from input cost
- Marketing rose 44% to Rs 57.8 crore and brand consultancy charges more than doubled to Rs 19.7 crore
- Entrackr gives no offline versus online split, and the Q1 FY27 GMV numbers come from a company press release, not the filing
Wrogn’s operating revenue rose 9% to Rs 244 crore in FY26 from Rs 223 crore in FY25, while its net loss widened 17% to Rs 88.4 crore from Rs 75.5 crore. Entrackr published the figures on 21 September 2026 from the company’s regulatory filings. The Bengaluru brand is operated by Universal Sportsbiz Private Limited and counts Virat Kohli, Accel and Aditya Birla among its backers.
On the split every apparel operator asks about first, offline versus online, the source is silent. Entrackr says Wrogn sells through online marketplaces and offline retail, but the filing summary carries no channel wise revenue break.
The cost lines are there. Cost of materials, the largest expense at 35% of total spend, fell 5% to Rs 119.7 crore even as revenue grew. Marketing surged 44% to Rs 57.8 crore and brand consultancy charges more than doubled to Rs 19.7 crore. Employee benefits rose 14% to Rs 44.2 crore, commissions 6% to Rs 42.1 crore, and other expenses, which Entrackr groups with depreciation, amortisation and finance costs, added Rs 78.6 crore. Total expenditure rose 9.5% to Rs 342.4 crore.
So this is not a gross margin collapse. Input cost fell in absolute terms while sales grew, and Entrackr attributes the wider loss to higher marketing and brand consultancy. That also explains an oddity in the same filing: the EBITDA margin improved, to negative 27.6% from negative 30.8%, while the net loss grew. Both hold, because EBITDA excludes the depreciation, amortisation and finance costs bundled into that Rs 78.6 crore line, and the source does not break those three out.
Wrogn spent Rs 1.4 to earn a rupee of operating revenue, and cash and bank balances rose to Rs 24.3 crore from Rs 9.7 crore. Separately, in a press release rather than the filing, the company said Q1 FY27 gross merchandise value grew 40% to Rs 125 crore, claimed its adjusted EBITDA loss narrowed to Rs 38 crore from Rs 54 crore, and set a Rs 600 crore GMV target for FY27. Those are company claims, and GMV is not revenue.
Entrackr sets Wrogn against Snitch at Rs 900 crore and Rare Rabbit at Rs 1,100 crore. For anyone budgeting a celebrity equity launch, the lesson sits in the marketing line, not the cap table. A famous co-owner did not remove the need to buy demand, and in FY26 buying it cost 44% more.
Zane’s analysis draws on original reporting by Entrackr. Read the original report.