Virat and Vikas Kohli take 28% in fitness chain Vault

Premium fitness chain Vault has onboarded Virat Kohli and his brother Vikas Kohli as strategic investors, taking a combined 28 percent stake. The investment amount was not disclosed.

Founded in 2023 by Mukesh Gogia, Vault runs a franchise led model offering strength training, functional fitness, recovery facilities and lifestyle wellness programmes. It currently serves over 30,000 members across Delhi NCR, Bengaluru, Gorakhpur and Hyderabad, and is targeting more than 50 operational clubs by year end with formats ranging from 6,000 to 25,000 square feet. Equipment and recovery partnerships include Matrix, Torque USA, Precor and Hyperice.

Two details are worth separating from the celebrity headline. The first is the franchise structure, which is what allows a chain to reach 50 locations in roughly two years without carrying every lease and fit out on its own balance sheet. The trade is control: service consistency across franchised locations is the thing that decides whether a premium positioning survives scale.

The second is the presence of Gorakhpur alongside Delhi NCR, Bengaluru and Hyderabad. A premium format working in a tier two city is a more interesting data point than another metro opening, because it suggests the willingness to pay for premium fitness has spread further than most category plans assume.

A 28 percent strategic stake is also substantial rather than symbolic, which usually implies an active role rather than an endorsement deal.