News · via Entrackr

Uber Bike adds 100 cities: rider supply just got deeper

Uber has added Uber Bike to 100 more Indian cities. The service now runs in over 220 cities across 18 states and one Union Territory. Jammu, Tirunelveli, Silchar and Jamnagar are among the places named in the announcement.

Uber did not disclose the city count before this expansion, so the growth rate cannot be worked out from what was released. What is stated is the end position, over 220 cities, and the fact that more than 2 million Indians earn through Uber’s platform.

The company listed the safety features attached to the service: real time ID verification, an SOS button, trip sharing and a 24/7 safety line. An Independence Day promotion gives new users their first rides free.

Why an operator should care about a ride hailing map

This is not only a mobility story. Two wheeler ride networks and hyperlocal delivery draw from the same rider supply pool in tier 2 and tier 3 India. The person who accepts a bike ride in Silchar on Tuesday is the person a quick commerce or same day delivery partner is trying to onboard on Wednesday. When a large platform switches on 100 new cities at once, two things follow. It bids up the local price of a rider hour, and it confirms that the pool in those towns is deep enough to sustain a network.

So treat the city list as a coverage signal rather than a competitive threat. If Uber has judged a town viable for bike rides, courier density there has a reasonable chance of improving over the next few quarters. Pull your pincode level order data, find the towns on this list where you already ship but still rely on slow surface routes, and ask your logistics partner what express coverage costs in those pincodes today. Diarise the same check for a quarter from now and compare the quotes.

Source

Zane’s analysis draws on original reporting by Entrackr. Read the original report.

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