Promom raises Rs 30 crore from Fireside Ventures

A bootstrapped brand takes its first cheque

Maternal and baby care brand Promom has raised Rs 30 crore in a round led by Fireside Ventures, Entrackr reported. The Lucknow company had been bootstrapped and grew largely through customer referrals before taking this outside capital. Founded in 2023 by Anavi Kalia, Manas Tripathi and Aditya Srivastava, Promom builds products aimed at simplifying feeding and early parenting for new mothers.

The company said the fresh funds will focus on product innovation and on expanding its offerings across the broader maternal and baby care ecosystem, while increasing accessibility for mothers across the country. As a brand that scaled without paid marketing, Promom enters its institutional phase with a customer base built on word of mouth rather than acquisition spend.

Why the maternal care segment is heating up

The round lands amid rising investor interest in mother and baby care, a category where trust and repeat purchase are high and where new parents research heavily before buying. Promom is positioning to move from a focused product line toward a wider portfolio spanning feeding and early parenting needs.

Why it matters for Indian brands: Fireside backing a referral-led, non-metro brand from Lucknow signals that consumer VCs are hunting for authentic, community-built names outside the usual metro D2C pool. For founders, Promom is a case study in reaching institutional scale on organic growth first, which can mean stronger unit economics and less dependence on performance marketing when the first cheque finally arrives. The bet also reflects confidence in a maternal and baby care market that analysts value in the billions of dollars and expect to keep expanding as spending per child rises.