Open Secret raises Rs 50 crore led by Desai Brothers
Healthy snacking brand Open Secret has raised over Rs 50 crore led by the Desai Brothers Group, pairing Rs 30 crore of primary equity with institutional debt to push deeper into offline retail.
- The round totals over Rs 50 crore, or about 5.2 million dollars, with Rs 30 crore in primary equity from Desai Brothers Group and the rest as institutional debt.
- Mumbai-based Open Secret, founded by Ahana Gautam, has crossed Rs 200 crore ARR and says it is EBITDA profitable, growing at 10 percent month on month.
- The brand sells across more than 500 retail outlets plus Amazon, Flipkart, Blinkit and Zepto, and plans to expand its physical footprint and savoury range.
- The company has set a target of Rs 1,000 crore ARR within three years while holding profitability.
What the round covers
D2C healthy snacking brand Open Secret has raised more than Rs 50 crore, roughly 5.2 million dollars, in a round led by the Desai Brothers Group, according to Inc42. The structure combines Rs 30 crore of primary equity from Desai Brothers with institutional debt for the balance. The Mumbai company, founded by Ahana Gautam, said the capital will go toward strengthening its offline presence and widening its product portfolio, with a particular push into savoury snacks.
Open Secret has crossed Rs 200 crore in annual recurring revenue and describes itself as EBITDA profitable, growing at about 10 percent month on month per Inc42. The brand is now stocked across more than 500 retail outlets and sells through ecommerce and quick commerce partners including Amazon, Flipkart, Blinkit and Zepto, alongside modern and general trade.
Why the offline bet matters
Gautam said the goal is to reach Rs 1,000 crore ARR within three years while maintaining profitability. Reaching that scale means moving beyond the online channels that built the brand and into general trade shelves where most Indian snacking volume still sits. The Desai Brothers Group brings decades of packaged foods distribution, which the company is positioning as a route into kirana and modern trade at lower cost.
Why it matters for Indian brands: the mix of a small primary equity cheque plus debt, backed by a legacy FMCG distributor, shows how profitable D2C names are now funding offline expansion without heavy dilution. For founders, a strategic backer with a distribution network can matter more than the size of the cheque when the next phase of growth is a shelf, not a screen. The savoury push also signals Open Secret is chasing a larger everyday-snacking wallet rather than a narrow better-for-you niche.
Zane’s analysis draws on original reporting by Inc42. Read the original report.