Skin longevity brand LNGVTY raises 5 crore seed
Mumbai based skincare startup LNGVTY has raised Rs 5 crore in a seed round led by Rukam Capital, betting on a science backed skin longevity positioning in a fast growing Indian market.
- Seed round of Rs 5 crore led by Rukam Capital
- Founded in Mumbai by Nishit Ratthe around a skin longevity claim
- Debut range, Skin Longevity System 5, bundles three serums on a 75 day protocol
- India skincare market valued above 9 billion dollars in 2025, seen near 18.4 billion by 2034
Science backed positioning
LNGVTY, a Mumbai based skincare brand founded by Nishit Ratthe, has raised Rs 5 crore in a seed round led by Rukam Capital, according to Entrackr. The company frames its pitch around skin longevity, targeting buyers who want evidence based, long term routines rather than one off fixes.
Its debut product, the Skin Longevity System 5, features three serums addressing acne and blemishes, dark spots and pores, and hydration and glow, built on what the brand describes as five biological pathways for skin renewal delivered over a 75 day protocol.
A large addressable market
The company plans to use the capital to strengthen D2C marketing and customer acquisition, expand its product portfolio, invest in research and development, and build out its founding team. LNGVTY is entering a market that research valued at over 9 billion dollars in India in 2025, with projections pointing to nearly 18.4 billion dollars by 2034 as demand for clinical, results led skincare rises. Why it matters for Indian brands: the round shows early stage investors are still writing cheques for narrowly positioned beauty labels, provided the claim is specific, protocol driven, and backed by a credible research story.
Zane’s analysis draws on original reporting by Entrackr. Read the original report.