News · via Entrackr

Butterfly Learnings raises Rs 65 Cr in pre-Series B round

Butterfly Learnings has raised Rs 65 Cr, about $6.7 Mn, in a pre-Series B round. Inflexor Ventures led the round. Enzia Ventures, Insitor Impact Asia Fund and IIMA Ventures also participated.

The company is a paediatric behavioural health platform working with children who have autism, ADHD and learning disabilities. Its services cover clinical therapy, inclusive schooling, diagnostics, digital therapeutics and technology enabled interventions. It operates 90 centres across 22 cities in India.

Butterfly Learnings also holds exclusive global licensing rights to Get SET Early, an eye tracking autism screening technology that is CDSCO approved and can be used from age one.

Ninety centres is a footprint, not a product

Read this as what it is. A healthcare services business with a large physical network. That changes which number matters. A software business scales on users. A network of 90 centres across 22 cities scales on utilisation, meaning how many booked and delivered hours each centre runs against the therapist hours it has available.

If you run any kind of services network, the discipline is the same. Measure utilisation per centre per week, not as a national average. Averages hide the usual pattern, where a handful of mature centres carry the network while newer ones sit half empty and still pay full rent. Then split the gap into its two causes. Either not enough demand is reaching that centre, or there are not enough qualified staff to serve the demand that already arrives. Those need opposite fixes. Spending on marketing when the real constraint is staffing only makes the wait list longer. Fix the binding constraint centre by centre, and open the next city only after the current ones clear your utilisation floor.

Source

Zane’s analysis draws on original reporting by Entrackr. Read the original report.

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