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AJIO
Onboarding.

Onto Reliance's fashion destination, curated, trend-led and discovery-first, brand-approved, shot to AJIO's look, and listed to be found, not buried.

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Typical time to launch · 6–12 weeks

AJIO Onboarding Agency for Fashion Brands

Zane is a specialist AJIO onboarding agency that gets fashion and lifestyle brands selling on AJIO, Reliance’s fast-growing fashion marketplace. We manage the complete AJIO seller onboarding process and brand authorisation.

We handle AJIO seller registration end to end, from GST and brand paperwork to the seller agreement and AJIO catalogue and product listing with the right shoots, size charts and attributes. We set you up across AJIO’s consignment and marketplace models as relevant.

What our AJIO onboarding services cover

  • AJIO seller account setup and brand authorisation.
  • Fashion catalogue and cataloging: shoots, size charts and attributes.
  • Listing creation to AJIO content and quality standards.
  • AJIO account management: pricing, inventory, returns and ratings.
  • Visibility and growth across AJIO campaigns and events.

Why brands work with Zane

As an experienced AJIO onboarding company, Zane runs fashion catalogue operations and understands the Reliance retail ecosystem your brand can plug into. We onboard and operate fashion labels across India.

Speak to our AJIO onboarding specialists to launch your label on Reliance’s fashion marketplace.

[ 01 ]   What this is

AJIO is curated. Curation is the gatekeeper.

AJIO is invite-led and content-strict, so getting in and getting seen is the work. We secure brand approval, produce on-model content to its standard, build the catalogue, and time a launch around AJIO's drops and sale moments. One route across AJIO, AJIO Luxe and B2B.

Did you know

Covers the full AJIO surface: core AJIO, AJIO Luxe for premium and designer labels, AJIOGRAM for creator-led discovery, and AJIO Business for B2B and bulk.

How we operate.

Five steps. Every one run in-house, nothing handed to a junior or a tool.

01

Brand approval

Onboarding into AJIO's curated panel through the people who actually approve and list, with contracts and the seller account squared away.

02

Studio & content

On-model and product imagery, fits and descriptions produced to AJIO's editorial standard so the range looks native, not pasted in.

03

Catalogue & store

Full catalogue, variant and size mapping and a brand presence that reads as a destination inside the app.

04

Listing & launch

Pricing, tagging and discoverability set, then a launch timed to a drop or sale where AJIO pushes traffic.

05

Growth & ratings

Marketing slots, reviews and replenishment managed so the launch becomes a shelf, not a spike.

[ 02 ]   What's included

Brand approval

Entry into AJIO's curated seller panel.

Studio content

Fashion-grade on-model imagery and copy.

Catalogue build

Listings, variants and size mapping.

Brand presence

A destination feel inside the app.

Launch plan

Timed to AJIO drops and sale events.

Growth handover

Reviews, slots and replenishment.

Some brands we operate
4–6w

Typical time to launch

38%

Median lift in listing conversion

2×

Content depth vs. category norm

300+

Brands onboarded to date

FAQ

Frequently asked questions.

Onboarding AJIO runs from application to live listings in a few clear stages: business and brand verification, document submission, signing the seller agreement, building and uploading your catalogue, a listing and quality review, and activation. Zane manages each stage so nothing stalls between application and go-live.
Most new sellers go live in 3 to 6 weeks once documentation is ready. The timeline depends on your category, how complete and compliant your catalogue is, and how quickly approvals clear. Incomplete paperwork is the most common cause of delay, which is why we prepare everything upfront.
You typically need GST, brand authorisation or trademark, bank details and a catalogue with size charts and images. Exact requirements vary by category, so we confirm the full list for your products before you start and prepare everything so it clears the first time.
It starts with a scoping conversation about your category, pricing and goals, then document collection and verification, catalogue and listing creation to AJIO standards, the seller agreement, a listing review and activation. After go-live, ongoing account management keeps availability, pricing and ratings on track.
Verification generally covers business and tax validation, product and category compliance where applicable, brand authorisation or trademark checks, bank account verification, and a quality review of your catalogue and listings before activation. We make sure each check passes the first time.
AJIO’s commercial terms, including any onboarding, commission and fulfilment or handling fees, vary by category and are confirmed during onboarding. Rather than quote a single figure, we model your full unit economics by category so pricing protects margin. Zane charges a defined onboarding project fee, with optional monthly account management.
There should be no hidden charges. Platform costs are typically commission and fulfilment or handling fees deducted per order, plus any promotional spend you agree to, all set out in your seller agreement. We walk you through every cost line before launch so there are no surprises later.
Where a setup or onboarding cost applies, it generally covers account creation, verification and listing setup. Refund and cancellation terms are defined in the agreement you sign, so we recommend confirming them in writing before you begin, and we help you review the terms.
Costs and commercial terms differ across categories and are confirmed during onboarding. We give you a category-specific view of the economics before you commit, so you understand how each line affects your margin.
Registration is handled through AJIO’s seller channels, where you submit your business, tax, brand and bank information along with your catalogue. We complete and submit the right information on your behalf so the application clears without back-and-forth.
Yes. Registration and ongoing management are handled through AJIO’s seller channels. We operate it for you, from registration and catalogue uploads to pricing, availability and performance reporting after go-live.
Zane is an operator-led AJIO onboarding agency. We handle registration, documentation, catalogue and listing creation and activation, then run the account day to day across availability, pricing, ratings and ads. We have launched and operated hundreds of brand accounts.
Requirements vary by category and include the right licences and compliance for your products, brand authorisation, and accurate, policy-compliant catalogue content. We map the exact requirements for AJIO before onboarding begins.

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