Pet Of Paradise

SEO & Organic · Pet supplies

About

Pet of Paradise is a German online storefront trading in live animals: marmoset, capuchin, spider and macaque monkeys, kinkajous, bush babies, otters, fennec foxes, African caracals, and Bengal, Savannah and Maine Coon kittens, listed between 550 and 2,860 euro. The site described itself as an association of exotic pet breeders. Zane managed the site, and the brief was footfall: more buyers landing on the shop from search.

Challenge

Despite a comprehensive product range, Pet of Paradise struggled to:

  • Drive consistent organic traffic to the site.
  • Lift click-through rate despite strong impression numbers.
  • Rank competitively in a saturated pet-care market.
  • Turn organic visits into qualified leads and conversions.

Results

81.9KMonthly avg organic clicks
1.25MMonthly avg impressions
8.1Avg organic SERP position

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