Artociti
SEO & Organic · Art & gifting
About
Artociti is a homegrown art and gifting brand built around occasion: handcrafted frames and devotional and festive collections, from Ganesha and Radha-Krishna art to Diwali and Christmas gifting. In a category where people search by festival and intent, organic discovery is not a channel. It is the business. Off the back of the growth work, Artociti went on to raise Rs 1 crore from Namita Thapar and Vineeta Singh.
Challenge
Artociti had the craft and the demand, but not the shelf on Google. Average organic position sat at 12.1, well off page one, branded search was leaking engagement, and organic revenue trailed the brand's real potential. For an occasion-led catalogue, being below the fold means being invisible at the exact moment a buyer is ready to buy.
Results
India's Commerce Engine