Yantra Packs raises Rs 12 Cr seed led by Caret Capital

Yantra Packs has raised Rs 12 Cr in a seed round led by Caret Capital. The company had earlier raised Rs 6 Cr in a pre-seed round from Impact Infracap in December 2024.

Founded in 2020, Yantra Packs supplies reusable packaging assets to enterprises. That covers pallets, crates, containers and other returnable transport items, offered through rental and pooling models rather than outright sale. Its Trakkia platform handles asset tracking and supply chain visibility.

The company reports over 30 enterprise customers and more than 250,000 containers in active circulation. It runs eight warehouses and over 100 customer touchpoints. Named competitors include Leap India, Holisol Logistics, Econovus and Goodpack.

Trip count is the whole model

Returnable transport items change the shape of a packaging line item. A corrugated box is a per-shipment cost that leaves with the goods and never comes back. A pooled crate is an asset with a return leg. The rental rate looks expensive against a box on the first shipment and cheap by the tenth.

So the number that decides the economics is not unit price. It is trips per container per year. Every trip needs a reverse leg, a wash or inspection step, and enough visibility to know where the asset is sitting. Lose containers and the maths flips, because shrinkage gets written off against a small number of trips.

What to ask before signing

Ask three questions of any pooling quote. What trip count does the quoted rate assume. Who pays for the return leg and at what lane rate. What is the shrinkage allowance, and what happens when you cross it.

Then run your own count on one lane for a quarter and compare it against the assumption baked into the quote. Most of the savings in this model live in that gap, and most of the disappointment comes from a trip count that looked fine on a slide and never held in the field.