Sid’s Farm raises Rs 81 crore pre-Series B led by Omnivore

Sid’s Farm has raised more than Rs 81 crore in a pre-Series B round led by Omnivore. Narotam Sekhsaria Family Office, listed dairy company Dodla Dairy, Next Bharat Ventures and Leaders for India Organisation joined, along with a consortium of other investors.

The Hyderabad company was founded in 2016 by Dr Kishore Indukuri and sells fresh milk and dairy products direct to consumers on a subscription model. It serves over 50,000 families, sources from more than 5,000 dairy farmers, and says it runs over 10,000 quality tests a day across 45 plus parameters.

The round follows a $10 million Series A in June 2024 co-led by Omnivore and NSFO, and a $1 million bridge round in January 2023 funded by its own customers and their referrals. Fresh capital goes to supply chain, manufacturing and distribution capacity, product innovation, farmer partnerships and entry into new cities.

Why it matters

Subscription dairy is one of the few D2C categories in India with genuine daily repeat purchase, which is why the cohort economics can work without heavy performance marketing spend. Acquisition cost is amortised across hundreds of deliveries rather than three or four orders a year.

The detail operators should note is Dodla Dairy on the cap table. A listed dairy company taking a position in a D2C challenger is a strategic signal, not just a cheque. It points to consolidation as regional dairy players look for direct consumer relationships and first-party data they cannot build through general trade. If you are building in fresh, expect more strategic money and fewer pure financial rounds in this category.