News · via Inc42

Peeko raises $7 Mn to double Bengaluru dark store count

Peeko has raised $7 Mn, which is Rs 67.4 Cr, in a Series A led by Chiratae Ventures. Existing investor Stellaris Venture Partners took part, along with a set of angels. Total capital raised now stands at Rs 95 Cr, including Rs 28 Cr picked up earlier.

The startup runs quick commerce for babycare. It operates three dark stores in Bengaluru today and plans three more by the end of the year. That is the doubling in the headline. Worth reading the base: three to six, not thirty to sixty.

Peeko says it covers about 55% of Bengaluru pincodes and is targeting the full city. Assortment sits at around 30,000 SKUs, up from 5,000 to 6,000 at launch. It carries over 100 Indian and international brands, including Dr. Brown’s, Cetaphil, Sebamed, Mothercare and Pantaloons. The delivery promise is within 60 minutes. Headcount is about 60. Revenue has grown close to 5X since the start of 2026, but no absolute revenue figure was disclosed, so that multiple has no base to sit on. Other cities are targeted from early 2027.

Sixty minutes is a different business

A 60-minute promise on three dark stores is not the 10-minute grocery model with a smaller logo. Ten-minute delivery forces narrow assortment sitting very close to the customer, because every extra SKU competes for shelf space inside a tiny catchment. An hour buys radius instead. One store covers a far wider set of pincodes, so fewer stores can carry deeper range.

Babycare suits that trade. Diapers, formula and skincare are planned purchases on predictable replenishment cycles. Parents will wait an hour for the right size and the right brand. They will not accept a substitute.

If you sell babycare, ask the buyer for SKU-level offtake by store before you agree to any listing fee. Depth is the pitch here, so check that your slow movers are actually stocked in all six stores and not just the two with the best throughput.

Source

Zane’s analysis draws on original reporting by Inc42. Read the original report.

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