Naturis Cosmetics Raises Rs 33.7 Crore First Round

Entrackr reports that Naturis Cosmetics, a Jammu based contract manufacturer for beauty and personal care brands, is raising Rs 33.74 crore in its first institutional round. Sharrp Ventures leads with Rs 22.5 crore for a 6.19 percent stake, and Mirabilis Investment Trust adds Rs 11.25 crore for 3.09 percent, valuing the company at roughly Rs 364 crore. Per Entrackr, this is part of a larger planned raise of Rs 80 to 100 crore.

The picks and shovels of Indian beauty just got funded

Naturis is not a brand. It makes products for brands. Its client list, per Entrackr, includes Nykaa, Plum, Pilgrim, Bare Anatomy, Purplle and Ustraa. Founded in 2011 by Rahul Tandon, it runs OEM, ODM and private label programmes across skincare, haircare, personal care, fragrance and cosmetics. When institutional money moves from the shelf to the factory, pay attention. Investors have watched dozens of beauty labels fight for the same customer with the same ad auctions. The manufacturer supplying most of them collects revenue from every winner, whoever that turns out to be.

Profitable, growing, and still raising

Entrackr pegs Naturis at Rs 154 crore in FY25 operating revenue, up 40 percent from Rs 110 crore in FY24, with Rs 12 crore in net profit. That is a profitable business raising growth capital, not a loss making one raising survival capital. The likely destination is capacity. Indian beauty brands are launching SKUs faster than credible domestic factories can absorb, and more of them want shorter, India based supply chains. A funded Naturis can add lines, formulation depth and certifications. It can also become more selective about whose orders it prioritises. A tightening order book at your manufacturer is a risk that never shows up in your dashboard until it is too late.

What an operator does with this

If you run a beauty or personal care brand, map your manufacturer risk this week. Ask who else your factory serves, what its capacity pipeline looks like, and whether your MOQs and slots survive a demand spike from a bigger client. A funded manufacturer grows with you, but it also gains pricing power. Lock rate cards and lead times now, and qualify a second manufacturer before you need one.