Honasa installs a CEO at 95% owned BTM Ventures
Six months after buying 95 percent of BTM Ventures, the Mamaearth parent has given the Reginald Men and Molecular Company owner a dedicated chief executive. That is a signal about how acquired brands get run.
- Shivang Jain moves from Honasa chief of staff and strategy VP to BTM Ventures CEO
- Honasa announced the 95 percent BTM acquisition in December 2025 and completed it in January 2026
- BTM Ventures houses the Reginald Men and Molecular Company personal care brands
IndianStartupNews reported on 14 July 2026 that Honasa Consumer has appointed Shivang Jain as chief executive of BTM Ventures, the subsidiary that houses men’s personal care brand Reginald Men and the Molecular Company. Honasa acquired a 95 percent stake in BTM Ventures in a deal announced in December 2025 and completed in January 2026, after which BTM became a subsidiary of the listed beauty and personal care company.
The house of brands grows a management layer
Jain is an internal promotion, not an outside hire. He spent his Honasa years as vice president of corporate strategy and chief of staff, working with the founders on portfolio expansion and business planning, after earlier stints at Avendus Capital, EY and JPMorgan Chase. Co-founder and CEO Varun Alagh said Jain “understands our playbook for building and scaling consumer-first brands.” The message is clear. Acquired D2C brands at Honasa get dedicated CEOs with capital allocation training, not just brand managers borrowed from the parent.
Why acquirers put strategists in charge
Six months after closing, Honasa is showing how it intends to run acquisitions: keep the brand identities, install leadership that answers for numbers, and scale through the parent’s distribution and marketing machine. Reginald Men competes in a men’s grooming category where independent challengers have found it hard to fund growth on their own. A listed parent with an omnichannel network changes that math. It also sets a template for founders weighing exits. Selling to a strategic can mean a growth budget and professional management rather than a slow wind down.
What an operator does with this
If you are building in personal care, study what Honasa buys and how it staffs what it owns. Strategic acquirers now want brands with clean books, category focus and an operating story they can hand to a trained executive on day one. Keep your data room ready, know your numbers cold, and know which house of brands would actually want yours on its shelf.
Zane’s analysis draws on original reporting by IndianStartupNews. Read the original report.