Groyyo Banks 90 Crore in Series B First Close
Groyyo has closed the first tranche of its Series B. The number to watch is what it does to apparel sourcing.
- Groyyo raised Rs 90 crore, the first close of a Rs 200 crore Series B led by Cornerstone Ventures.
- The platform links 45 plus fashion brands with 470 plus manufacturers across 10 countries.
- For apparel operators the story is working capital and lead times, not the headline number.
Entrackr reported on 16 July 2026 that apparel supply chain startup Groyyo raised Rs 90 crore in the first close of a planned Rs 200 crore Series B round led by Cornerstone Ventures, with existing backers participating.
The business behind the round
Groyyo was founded in 2021 by Pratik Tiwari and Subin Mitra. It runs a technology platform that connects global fashion brands with a network of more than 470 manufacturers across 10 countries, and it counts over 45 international brands as customers. The platform manages the full production cycle, from design and trend forecasting to manufacturing, quality control and logistics. Entrackr put the company at a revenue run rate of around Rs 500 crore for FY26, with a stated target of more than Rs 3,000 crore over the next three years. The fresh capital is earmarked for AI led design and forecasting tools, new manufacturing hubs, and a deeper presence in North America, Europe and the Middle East. ‘Fashion supply chains have run on relationships and spreadsheets for decades,’ said co-founder Subin Mitra.
Why a first close is the signal
A first close is not the full round. Groyyo has secured Rs 90 crore of a Rs 200 crore target, which means the balance is still being raised. For any brand that sources apparel, the interesting part is the model. Groyyo sits between the brand and the factory floor and turns sourcing into software. That is where working capital and lead times get decided. Sourcing that runs on spreadsheets ties up cash and hides cost. A platform that standardises quality and timelines changes the unit economics of every drop.
What an operator does with this
Treat this as a read on your own sourcing stack. If you sell apparel or accessories, map how much cash sits in production at any moment, and how long a design takes to reach a shelf. Then ask whether a sourcing platform would shorten that cycle or simply add a layer. The answer depends on your volume. Watch who closes the rest of this round, because their bet is a proxy for where fashion manufacturing capital is heading.
Zane’s analysis draws on original reporting by Entrackr. Read the original report.