BlissClub founder holds 37% after Series B

Regulatory filings from BlissClub’s Series B, reported by Entrackr on 8 September, set out the D2C athleisure brand’s post-allotment shareholding. We covered the round itself when it closed. This is the register that came out of it.

Minu Margeret, who founded the company in 2020, remains the largest single shareholder at 37.03%. Elevation Capital holds 22.19% and Eight Roads Ventures 14.24%. Singularity AMC, which led the round, holds 8.14%. Vidit Aatrey, chief executive of Meesho, holds 6.94% in a personal capacity.

Those five holdings sum to 88.54%. The remaining 11.46% is not broken out and the report does not say who holds it. An employee option pool and smaller shareholders would be the ordinary explanation, but the source does not state it, so we will not.

Entrackr puts the post-money valuation at around Rs 860 crore, about $91 million, up 62% from Rs 532 crore at the Series A. That is the outlet’s own computation from the filings, not a number the company or its investors disclosed. It squares with Singularity AMC’s Rs 70 crore against its 8.14% stake.

Two figures in the same report do not close, and readers should know which parts to lean on. The Rs 50 crore attributed to Vidit Aatrey does not sit against a 6.94% holding at a Rs 860 crore valuation. Separately, 69,247 shares at the stated issue price of Rs 24,503.3 multiplies out to roughly Rs 169.7 crore, not the Rs 160 crore the same piece gives as the round size. The percentages and the stake-implied valuation hold together. The rupee splits inside the round do not, and we are flagging that rather than repeating them.

For operators the useful thing is the shape. A single founder above one third after a Series B is a wide runway by Indian consumer standards, and it is the number that decides how many more priced rounds a founder can sit through before control becomes a real question. Two institutional holders above 14% each means board arithmetic works without a third party. And an operating chief executive from a large marketplace holding shares personally is a different kind of name on a register than a fund, with different reasons for being there and a different time horizon.