AI travel startup 30 Sundays raises $6.7 million

The round

30 Sundays, a Gurugram based travel startup, has raised $6.7 million, roughly Rs 61 crore, in a round led by Bessemer Venture Partners. Existing investors Info Edge Ventures and Eximius also took part. The company had earlier raised about $770,000, so the fresh capital marks a sharp step up in its funding.

Founded in 2024 by Kshitij Chaudhary and Anuj Punjani, 30 Sundays sells customized romantic and honeymoon travel packages. It says it has reached an annualised gross booking value run rate of about Rs 200 crore across destinations including Bali, Vietnam, the Maldives and Thailand.

An AI first booking model

The startup’s pitch is that generative AI can replace the slow, opaque, agent led process of planning a trip. Its platform uses a video first, conversational interface to help travellers discover, qualify and book itineraries, with concierge support during the journey itself. The company says this approach has roughly doubled sales productivity, letting a smaller team handle more bookings without a matching rise in cost.

That efficiency claim sits at the centre of the investment case. Travel is a high value but service heavy category, and margins often get eaten by manual planning and customer handholding. If AI can carry more of that load, the unit economics of selling complex, high ticket trips can improve.

The proceeds will go towards product, technology and AI capabilities, hiring, brand building and marketing, and expansion into new markets. After recent launches in New Zealand and Mauritius, 30 Sundays plans to enter Georgia, Azerbaijan, Kazakhstan and the Philippines.

The operator angle

For operators across online commerce, the round is another sign that AI is moving from a marketing line into the core of how consumer businesses run. The interesting part is not that 30 Sundays uses AI, but where it uses it, in qualification and booking, the exact steps where drop offs and labour costs pile up. Brands selling considered, high value purchases can take the same lesson, applying automation to the narrow stages that decide conversion and cost to serve rather than spreading it thinly. The open question is whether an AI led travel brand can hold its service quality and repeat rates as it scales across many geographies at once, since a weak trip can undo the trust that high ticket bookings depend on.